The daughter of a factory worker/computer programmer father and homemaker/craftsmith mother, I was typing commands into MS Dos and gluing together popsicle stick lamps before the age of six. In high school, I hand-sewed 5,000 sequins to my prom dress, and aced Pascal programming (yes, my high school had Pascal programming). I exist where left brain meets right: a born problem solver with an intense creative vision. Graphic design became my perfect fit.
Anything can be defined as inspiration -- the organic shapes and symmetry occurring in nature, the vibrancy of a Northern Arizona sunset, the unabashed innocence of a child. These are all factors of the human condition, and the fuel to my creative vision. My curiosity for life has led me to this point, where input is the necessary catalyst in its transformation to output. Inspiration is everything.
So why Jen in CMYK? What does that mean? Well, CMYK is an acronym for the four colors of ink used in process printing: cyan, magenta, yellow, and key (black). Every color you see on a printed document is a formula of a combination of those colors. I chose this theme to exemplify myself in my personal branding as the majority of my body of work has been designed for print. Color makes me come to life!
I aim to create design that is simple, smart, innovative, and bold. In a world where more is more, my mantra is to prove the opposite: a simple and clean layout, smart use of color and type, an innovative approach, and a bold statement solidify a clear message and, ultimately, effective design.
It is my goal to share with my audience not only what I do, but how and why I do it. Output is always directly related to input and the journey of the process is always as thrilling as the final product. Please browse through the site and visit often, as new material is constantly on the horizon. Enjoy the journey.